Journalism Online

Check out this website I found at journalismonline.com

This seems like an ideal model for hyperlocal reporting. I know that is not their primary intended market. But it may be the better market for their solution.

Posted via web from hoffmanrandy's posterous

Great Weekend

nice weekend here in Vegas

Posted via email from hoffmanrandy's posterous

The Twilight of Interrupted Marketing

The models of advertising we use today are still effective. But their effectiveness is diminishing and will be slowly replaced by engagement. Dave Jackson outlines it well below.

MediaPost Publications Moving From Interruption To Involvement 03/11/2009

Bailout Bank Blows Millions Partying in L.A. - TMZ.com

I'm a golfer and have participated in a smaller version of the type of event highlighted in the link below. But in today's environment, I'd say the PGA Tour has some sponsorship challenges ahead. Multiple news outlets have picked this story up. CNBC is running this story as I write this post.

Northern Trust is responding with the typical: This is an important part of our worldwide marketing effort. Hmmm, Mercedes, The Beverly Wilshire, Chicago and luxury food are going to be hard to justify as "normal marketing" on the heels of layoffs and bailouts.

Also, it's interesting that TMZ broke this story. Where was the LA Times? And then the Times will wonder why readers find them less relevant.


Bailout Bank Blows Millions Partying in L.A. - TMZ.com

Are We Happy?

We can't change today's headlines, but perhaps a temporary change of perspective will help. See the link below.


The Technium: So Amazing, But Nobody is Happy

Another Internet Pure Play Going After Local, Small Businesses

It's just not Yahoo, MSN and Google that local media have to consider as competitors for local business advertising budgets. Below is one of the newest players.


FT.com / Companies / US & Canada - MySpace trials new ads system

Biden v. Palin

Make your own call regarding the winner-loser of the VP debate. But here's my question: Am I the only person that thought Gwen Ifel was an absolutely dreadful moderator? She lacked control, allowed Governor Palin to dictate terms of the debate and her questions were weak and lacked any insight. To be honest, I've never found her to be a strong contributor on the Newshour. Last night illustrated my point.