Sharing is the new advertising

via chasnote.com

Traditional media pay walls are a large gamble with the odds going against it with each passing month. While Rupert Murdoch rails against the parasite aggregators, sharing from social sites will find pay walls nothing more than a dead end on the information highway for the people you care about most - your readers.

Ben Straley makes an interesting (albeit, non-objective) argument regarding this emerging world of sharing. And no worries, it's not behind a pay wall.

Posted via web from hoffmanrandy's posterous

New Competition

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Operator of Salt Lake City Papers Starts Real Estate Brokerage Firm

By E&P Staff

Published: August 19, 2009 10:42 AM ET

NEW YORK The company that operates The Salt Lake Tribune and the Deseret News has formed a real estate brokerage firm dedicated to sellers.

MediaOne Real Estate will act as a full-fledged real estate firm charging a flat fee of $2,000 instead of a typical commission of 3%, reported Lesley Mitchell in the Salt Lake Tribune.

Area real estate firms are none too pleased by the move, despite the fact that if a buyer contacts MediaOne Real Estate they will be referred to another broker. "The frustrating thing is that we're now competing with a company that we're paying to advertise with," Ryan Kirkham, president of the Salt Lake Board of Realtors, told Mitchell, adding he expects some realtors to pull advertising from the papers.

To which Brent Low, CEO and president of MediaOne, the joint operating agency of the two papers, responded that not many brokers are advertising in the newspapers anyway.

MediaOne Real Estate will help sellers promote their properties and give them exposure in the daily papers.

E&P Staff (jsaba@editorandpublisher.com)

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via editorandpublisher.com

Real estate advertising going south for newspapers....no problem. Just start your own.

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All Business Starts With A Community - John Battelle's Searchblog

via battellemedia.com

As Mr. Battelle states in his post, this pic tells you just about everything you need to know about succeeding in the digital age.

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Google Reader (232)

via google.com

Just a little Friday humor. No offense intended.

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Twitter 101 for Business — A Special Guide

Check out this website I found at business.twitter.com

Local business and Twitter makes some sense.

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Pist

8 word searches are up 34,000% since 2004, according to Hitwise

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A Bigger Boat? Yeah, we can do that.

I've been in media all my life. Mostly in media sales. Mostly in television media sales. I like TV. But as we all know, the TV we grew up with is changing. What is it going to look like going forward? Well, while I think Doc goes a little over the top in this article below, I think it's pretty spot on. (Warning, it's not a short read)


Doc Searls Weblog · We’re gonna need a bigger boat