Hard Questions

Scobleizer — Tech geek blogger » Blog Archive Don’t cry for journalists… «

Read the above link and then take an honest look at our industry disruption.

Dex/RHD Shares Online Advertiser Numbers « Screenwerk

Dex/RHD Shares Online Advertiser Numbers « Screenwerk

Link above has some interesting figures from a Yellow Page directory sales manager. In the Phoenix market they claim to have 13,000 businesses advertising. That's probably aggressive. But what if you take that number down by 25%? Say they have 9,000+ advertisers. Do you think the local newspaper or television stations in the Phoenix market have 9,000 advertisers? What does that say about your market?

Click as a Tip

My Yahoo!

Here's a good idea - in my opinion. Why not?

Noise or Evolution?

I agree with the post below. Everyone as a publisher is not a good thing, unless you look at it as evolution.

My Yahoo!

The Attack on Newspaper's Circular Ad Business Continues

How much of your newspaper's ad revenue comes from circulars?

ShopLocal Distributing Ads via Yahoo! « Screenwerk

A Small Business Marketing Success Story in Real Estate

I often tell folks the two industries you should look at regarding the future of local online advertising is automotive and real estate. Both these industries have been forced to deal with major changes in client prospecting and client delivery. And those changes have only started. Some in those industries are doing better than others. Below is link to a story of one real estate agent that develops 80% of all her business online.

A Small Business Marketing Success Story: Teresa Boardman, Real Estate Agent

Another Reason Local Advertisers Need To Jump in the Online Ad Pool

The linked article is a good example of one of the compelling reasons I urge local advertisers to engage with local online advertising solutions today. This is coming. And if you wait until it completely unfolds on your local television sets, your competition will have already begun to take your business.

Yahoo Internet on TV in Japan « Screenwerk