Tuesday, July 10, 2007

Now We Know Why Television Stations Drag Their Feet


As I read about the tendencies of television stations to move very slowly into the online world this article caught my attention. Clearly newspapers are moving much more aggressively into web strategies, while television stations continue to take what amounts to baby steps. The reason is simple, newspaper's revenues are being affected by online much more than television.

You would think local stations would take this as an early sign of things to come. But most local stations still operate as if this online thing is at worst, a long-term concern. I doubt their right.

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