There was an error in this gadget

Thursday, December 27, 2007

Shifting Coupons, From Clip and Save to Point and Click - New York Times

Shifting Coupons, From Clip and Save to Point and Click - New York Times

I agree. Why did it take them so long? And why do people still love to clip newspaper coupons instead of printing off the Internet? Is it the printing part of the equation?

Thursday, December 20, 2007

The Power and Impact of Google Maps - Search Engine Optimization Forum - SEO Refugee

The Power and Impact of Google Maps - Search Engine Optimization Forum - SEO Refugee

Reading this linked story should send a wake-up call to all local business operators. In my opinion there are two things to be learned from this poor guy's plight: 1) You underestimate local online advertising to your businesses detriment. 2) Don't rely simply on Google. Your local media companies, other internet companies, (Yahoo, AOL, MSN) should all be used in your local marketing efforts.

Local Internet Marketing for Small Business on Squidoo

Local Internet Marketing for Small Business on Squidoo

I tell local businessess local search is EXPLODING. You can't wait any longer. The link will show you a list of over 20 local search sites. Is your business on any of them?

Wednesday, December 19, 2007

Conviction Through Personal Experience

When I find myself personally experiencing what I tell clients it naturally builds conviction. This morning I am working with the television on in the background. The Today Show is on. They have teased a story on Time Magazines Person of the Year. In fact they have teased it three times in the first 30 minutes of the program. "Stay tuned and we'll have the exclusive unveiling of this year's selection," is what Meredith continually teased. The problem.....three of my RSS news feeds had already told me Russia's Putin had been named.

When you understand NBC is still having trouble dealing with the new digital realities, it's completely understandable why local advertisers are still coming up to speed. It also speaks to the incredible opportunity that awaits those that begin to jump in the digital pool.

Monday, December 17, 2007

Older Folks Don't Do Digital

Social Networks For the Mature Set at ChasNote

Can we begin to put away the silly assumption that folks over 60 years old don't use the internet in significant numbers? Of course, in general, folks over 60 are less likely to be online than those folks 20 years old. But come on. In general, women use online services more than men. So should we ignore the men that are online?

Tuesday, December 11, 2007

Is Reach Really Valuable?

Seth's Blog: Meatball Mondae: Millions of channels on AdWords

I had a quick but interesting conversation with a television general manager regarding media value, specifically broadcast television compared to the internet. He told me it's simple to show why broadcast television is still more impactful and valuable as a marketing tool compared to internet options. Broadcast television reaches 99% of all homes an average of nearly 30 minutes a day. The internet reaches 70% of all homes an average of 7 minutes a day. I was not sure his numbers were accurate, but nonetheless I suggested his metric for evaluating value may be inaccurate. The GM challenged me, so I explained.

I asked him if he could tell me the name of the most successful (by revenue and profit) advertising company in the United States. It took him a second but he told me Google. Correct. Why, I asked, within a span of 10 years was Google able to overtake every media company in the United States in revenue and profit? That part is simple. Accountability. Reaching 99% of all households is of less value than reaching the right prospect with the right message at the right time. That's valuable. The link above goes into detail about the changing value metric.

Monday, December 10, 2007

Small Groups of Evangelists Have Big Impact on Book Biz at ChasNote

In my visits with local media companies and local advertisers one theme seems replay over and over. The theme is a concern that online does not reach large local audiences, or, why should we create something on our website that a relatively few people would be interested in going to or participating with. Here's why, because in those niche areas, the small group of people participating or reading the material are trend-setters and probably a local businesses best customer. Read the link for more.


Small Groups of Evangelists Have Big Impact on Book Biz at ChasNote

IBM distinguished engineer on, um, marketing? « Scobleizer — Tech geek blogger

OK, I rarely do this, but this is the second post on this. Take 15 minutes and watch this.


IBM distinguished engineer on, um, marketing? « Scobleizer — Tech geek blogger

Iterative Marketing

A totally different take on why changing your advertising strategies is important. From an IBM engineer no less. I gotta get this book.


Scoble Interview With IBM’s Mike Moran at ChasNote

- Focus on Performance

Last week it was IBM's report titled: The End of Advertising As We Know It. This week a new Accenture report detailing the changing advertising landscape. Is there any doubt to anyone these changes are real and happening. The problem is, most local advertisers still create strategies similar to those they have done for years. Who am I kidding, so do most national advertisers. Does anyone know how old the reach and frequency models are? They have to be 50 years old, at least.

Digital Advertising Study - Focus on Performance

Sunday, December 2, 2007

Great Copy

Everything we know about advertising is being turned upside down. But great copy still stands out. General Motors is facing a long, uphill grind to turn their auto company around. But their recent tag line for the latest Cadillac commercial is a nice step in the right direction.

"The question is, when you turn your car on, does it return the favor?"

Nice.