Last week it was IBM's report titled: The End of Advertising As We Know It. This week a new Accenture report detailing the changing advertising landscape. Is there any doubt to anyone these changes are real and happening. The problem is, most local advertisers still create strategies similar to those they have done for years. Who am I kidding, so do most national advertisers. Does anyone know how old the reach and frequency models are? They have to be 50 years old, at least.
Digital Advertising Study - Focus on Performance