The Power and Impact of Google Maps - Search Engine Optimization Forum - SEO Refugee
Reading this linked story should send a wake-up call to all local business operators. In my opinion there are two things to be learned from this poor guy's plight: 1) You underestimate local online advertising to your businesses detriment. 2) Don't rely simply on Google. Your local media companies, other internet companies, (Yahoo, AOL, MSN) should all be used in your local marketing efforts.