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Tuesday, July 27, 2010

iPad Owners Are ‘Selfish Elites'

Bill Klein models a photo of Steve Jobs on his new iPad at the Apple's Fifth Avenue store on launch day, April 3. Klein, visiting from Boise, ID, and says this is only the second time he's waited in line to purchase a new release--the first being book seven in the Harry Potter series. Klein "didn't expect it to be as awesome as it is." Bryan Derballa/Wired.com

It’s not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as “selfish elites” while have-not critics are “independent geeks.”

Chart courtesy of MyType

Of course the “haves” would probably call the “have nots” “cheap wannabes” to which the “have nots” would retort: “FANBOI!!”

Which is why we should stick to the science.

Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”

They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,” MyType’s Tim Koelkebeck told Wired.com.

96 percent those most likely to criticize the iPad, on the other hand, don’t even own one (updated). This group tends to be “self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,” Koelkebeck said.

One might expect people with an interest in videogames, computers, electronics, science and the internet to be interested in a device that lets you play videogames, functions like a computer, is made of electronics, relies on science and connects to the internet, which suggests there would be a high convert rate if the “have nots” just went to an Apple Store for the afternoon.

Why does the iPad apparently appeal to self-centered workaholics who value “power and achievement” and tend not to be kind or to help others (iPad owners in the Wired.com ranks nothwitstanding)? MyType speculates that one factor could be the device’s high price tag, and that the urge to include an additional screen in one’s life correlates strongly to seeing value in connecting to information in a new way, which is basically a nice way of saying what a lot of people were saying when the iPad was released: What do you need one for, really?

As to the critics-who-are-a-test-drive-away-from-being-fans, the study found that “bashing the iPad is, in a way, an identity statement for independent geeks,” wrote Koelbeck.

“As a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not.”

Ouch. For the record: Koelbeck said it, not we.

Follow us for disruptive tech news: Eliot Van Buskirk and Epicenter on Twitter.

See Also:

OK, this is mildly humorous, particularly for those of us that DON"T own an iPad. I would strongly suspect the research. But it does synch intuitively, for me anyway.

Posted via email from Randy's Stuff

Monday, July 26, 2010

The Small Business Web

If you're a small to medium size business and find exploring web-business models too time consuming and confusing, watch this. It's about 3 minutes.

Posted via email from Randy's Stuff

Wednesday, July 21, 2010

Local SMB's - Pay attention to what Google is doing with local search

With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for pointing out that GOOG is now linking to a business’ Place Page for these queries instead of to the business’ website.  For example:

According to Patrick this is the same whether the listing is verified or unverified.

Some thoughts as to why GOOG did this:

  1. For the majority of cases GOOG thinks their Place Pages are a better experience for users than the typical SMB website
  2. There are plenty of ad units on the Place Pages and why send traffic to a SMB website when you can make a few more bucks by getting in the user’s way?
  3. If they make the big change to the local SERPs nationwide, IYPs will lose a lot of traffic and be forced to buy more via Adwords.  This tactic makes a lot more inventory available.
Whatever the reason, it seems pretty clear that 2010 is going to be a time of huge change in the local search biz and GOOG is looking more like a Yellow Pages co every day.

Google has moved local search up on its priority list of projects. Many changes are on the way. If you own a local business, you need to pay attention here.

Posted via email from Randy's Stuff

Local SM

Tuesday, July 20, 2010

Content Silos Don't Need To Be Local

July 20 (Bloomberg) -- A group including Hollywood studios and technology and cable companies is close to approving technical specifications for an online library where consumers can store and retrieve movies and TV shows.

The service, to be called UltraViolet, would let consumers buy and access the material through smartphones, Web-connected televisions, tablet computers, PCs and game consoles, Mitch Singer, president of Digital Entertainment Content Ecosystem LLC, said in an interview.

“We’re going to give consumers full flexibility, choice and freedom in where they can access their library of content,” Singer said.

The Los Angeles-based group announced in September 2008 its effort to let consumers to pay a single price for permanent access to movies or TV shows across multiple digital platforms and devices. Individual companies may license the UltraViolet specifications as early as this year, Singer said.

The 58 participating companies include movie studios such as Viacom Inc.’s Paramount Pictures, Lions Gate Entertainment Corp. and Sony Pictures Entertainment; television and cable companies including General Electric Co.’s NBC Universal and Comcast Corp.; software companies such as Microsoft Corp.; and consumer-electronics companies including Samsung Electronics Co.

Walt Disney Co., based in Burbank, California, is developing a similar platform called Keychest that would let viewers have access to movies and TV shows from a number of devices. Disney has said the technology will be available by the end of the year. Apple Inc., based in Cupertino, California, has proprietary digital-rights management software that lets consumers share iTunes content across Macs, iPads, iPhones and iPod touches.

Virtual Libraries

Companies that license the UltraViolet platform would compete to manage consumers’ online libraries. Some service providers may deliver the service as part of monthly subscription plans or offer it free to keep customers from switching to rivals, Singer said.

Consumers would have to register the devices on which they want to share content, similar to Apple’s approach.

If successful, UltraViolet may be expanded to include digital downloads of books, games and other content, Singer said.

The number of Web-enabled devices that will be able to access such content will grow to 780 million units by 2014 from more than 350 million this year, according to Parks Associates, a Dallas-based researcher.

To contact the reporters on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

UltraViolet, Apple, Disney-Keychest are all content-silo plays that are web-based and don't require local broadcast spectrum. While many of these companies own local broadcast stations, they are planning for content distribution that leaves local broadcast stations out of the loop. While I understand the technical limitations of delivering video over the net compared to broadcast spectrum, the numbers in the final paragraph of this Bloomberg story are startling: 780 million Web-enabled devices able to access content by 2014! There are only 100 million TV households in the U.S. Even at three TV's per household the Web-enabled devices create a much larger universe.

Of course the long-term problem with this distribution play is the silo strategy all media players love to create. Apple is a silo, Keychest is a silo, and now Ultra-Violet is another silo. They appear to be large silos, even fun silos, but silos non-the-less, and this is counter-intuitive to the Web. Web-users, in my opinion, don't want to be locked into silos. The only silo Web-users are going to be locked into is the one the USER created for their own use and enjoyment. Users will pick and choose (and pay) which content (and content provider) they allow into their silo. Think about it from your own perspective. Do you want to decide what you want to watch and enjoy or turn that decision-making over to UltraViolet? In my opinion, in the not-too-distant future it will be a choice you will be able to easily make.

Posted via email from Randy's Stuff

Wednesday, July 14, 2010

Doc Searls Weblog · Purple Reign Ends

Prince, to the Mirror:

“The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it and then they get angry when they can’t get it.

“The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good.

“They just fill your head with numbers and that can’t be good for you.”

Dr. Weinberger responds:

Breaking News: The Internet Declares Prince to be Completely Over

Now we can party like it’s 2010.

When I saw this Prince story over the weekend I knew it would catch a little traction. This is funny. What isn't so funny is where you will find stalwarts of the status quo...I'm sure that's a description that the "purple one" would have recoiled from a few short years ago.

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Local Advertisers move to digital advertising platforms

Check out this website I found at bloglines.com

Here's my question to local media properties...why can't we build the platform for this instead of letting GOSO take our business?

Posted via email from Randy's Stuff

Wednesday, July 7, 2010

What Local SMB's Need

Tribune Co. is getting into consulting with its digital department spinning up a business designed to educate local companies about internet advertising. What makes this especially interesting to the LR Faithful is that the unit, 435 Digital Services, is an outgrowth of the Chicago Tribune’s “Chicago Now” blog network. Writes Chicago Business:

“When Chicago Now began working with small and mid-sized businesses it found that many client-owners knew they needed social media advertising — such as a presence on Facebook — and understood the importance of search engine optimization to help maximize exposure on the Internet, but few knew how to execute on those needs…”

The more you can educate potential advertisers about the value of online buys, the better off your business will be. And once you educate them, you know who they’ll want to spend their money with. It’s an important win-win. We have been pushing this concept for years now – smart, local media companies need to help small- to medium-sized merchants understand the real value of the internet and social media. Selling by the CPM is an abject failure; people don’t see the ads they want, the site can’t generate enough views and merchants get little return. The way to sell is through education and development of joint solutions.

Related posts:

     
Social networks to take bite out of local ads
 Digital Newsstands Heading to New York City
 5 reasons why California’s digital license plate ad network will never materialize

From LR above:
"Selling by the CPM is an abject failure; people don’t see the ads they want, the site can’t generate enough views and merchants get little return. The way to sell is through education and development of joint solutions."

Exactly.

Posted via email from Randy's Stuff

Smartphones Change The Marketing Landscape for Local SMB's

Compete, a Kantar Media company, today released the results of its Q1 2010 Smartphone Intelligence survey, which showed major movement in the use of local search, social networking and gaming on smartphones. Compete’s quarterly Smartphone Intelligence survey provides behavioral and survey-based insights into how consumers are using iPhones, BlackBerrys, Android devices and other smartphones.

Local Search on Smartphones Now a Powerful Lead Source for Businesses

Consumers increasingly rely on their mobile phones to search for retailers. Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local search application. In Q1 alone, close to a third of Android and iPhone owners discovered at least two new businesses that they were not previously aware of as a result of using local search applications.

“With the increasing popularity of local search, retailers should ensure their sites are optimized for mobile browsers,” said Danielle Nohe, director, technology and entertainment for Compete. “Making it easy for consumers to discover businesses via their devices opens local companies up to a whole new customer demographic, and savvy businesses should make sure they’re maximizing this opportunity.”

Smartphones Now Part of Social Routine for Twitter and Facebook Users

Consumers are increasingly accessing social networking sites via their mobile devices. According to Compete’s findings, 33 percent of smartphone Twitter users primarily send tweets via their smartphones, and 33 percent of these consumers prefer to read tweets on their phone. Of those accessing Facebook from their smartphone, consumers are increasingly using the device to read news feeds (66 percent), post status updates (60 percent), read/reply to private messages (59 percent) and post photos (44 percent).

“Given the increasing popularity of Facebook, Twitter and other social sites, it follows that users are eager to access these outlets on their phones,” continued Nohe. “Based on our findings, I recommend marketers start thinking about new ways to maximize consumers’ use of smartphones on social sites, as mobile adoption will likely only increase with time.”

Mobile Gaming is most Popular with iPhone Users

iPhone owners are particularly heavy gamers — 51 percent of iPhone users have five or more games loaded on their smartphones. In contrast, 46 percent of BlackBerry users have no games on their devices. Not only do iPhone owners download more games, they play games more frequently than do owners of other smartphones. Of the consumers surveyed, 37 percent of iPhone users report playing games on their smartphones at least daily and puzzle games seem to be capturing the majority of this attention.

“It’s evident that iPhone owners have embraced mobile gaming,” commented Nohe. “Developers should turn their attention to targeting other smartphone users in an effort to even out the discrepancies in mobile gaming adoption.”

About Smartphone Intelligence
Compete’s Smartphone Intelligence combines consumer insights (through surveys) with behavioral data (through online click stream data) to reveal how smartphone owners are using their phones, the sites they visit on the mobile Web and what they like and dislike about their phone and experiences. Smartphone Intelligence subscribers will receive comprehensive quarterly reports with fresh data about smartphone use and behavior, as well as actionable recommendations tailored to their business.

Smartphone Intelligence also enables clients to go deeper with custom research addressing specific business questions relevant to unique segments of smartphones owners. Only Compete can bring in the online behavior of millions of consumers through click stream data to help answer these questions. To learn more, visit: http://compete.com/custom_/telecomSmartphone/

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If you're a local business, local search has to be on your marketing radar.

Posted via email from Randy's Stuff