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Monday, June 14, 2010

8 Weeks In, Apple Swoops Up 50% of Mobile Advertising Market

iAd Claims $60MM in 2H10 Ad Commitments

From TechCrunch coverage of Apple’s WWDC:

“Apple has iAd commitments for 2010 totaling over $60 million, which the company says represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010. Jobs said in his keynote that Apple has only been selling iAds for 8 weeks.”

Wow, is this really accurate?

Posted via web from Randy's Stuff

Untitled

ClickZ News

Orbit Gum Sponsors 'Dirty Shorts' From Will Arnett and Jason Bateman

By Zachary Rodgers, ClickZ, Jun 11, 2010

DumbDumb, an advertiser-centric production studio, has released the first of three "dirty shorts" with Orbit Gum. Jason Bateman and Will Arnett star in the crass sketch (see video below), which runs five minutes and depicts a strict mother and father (Bateman) confronted with their young daughter's skeevy 40-year-old prom date (Arnett).

Bateman and Arnett are also the driving force behind the DumbDumb enterprise, which they launched yesterday in New York with the help of Electus, the IAC-owned entertainment studio founded by NBC television alum Ben Silverman. The actors have previously appeared together in FOX's Arrested Development and separately in films like "Horton Hears a Who" (Arnett) and "Up in the Air" (Bateman).

Arnett and Bateman screened the video last night at a launch party for DumbDumb, which claims to have already signed multiple other deals with brands.

Orbit's first short was posted on YouTube this morning, and all three shorts will begin appearing in various destinations on the Web in the coming months. Orbit agency Energy BBDO in Chicago had creative input, and DumbDumb also consulted with a staff of writers, including members of the Upright Citizen's Brigade.

"I'm not a seller; I'm not an advertiser. We don't claim to do that," Bateman told the New York Times. "We're just looking to make cool pieces of entertainment and just arbitrarily make that subject matter a brand's message."

The launch party came one day after the similarly themed Digitas Digital Content NewFront in New York, where Silverman and Bateman were also in attendance. That event gathered an audience of advertisers and agencies - mainly Digitas and its clients - to view online content initiatives from stars like Lisa Kudrow, Kevin Pollack, and Seth Green.

Under DumbDumb's relationship with IAC/Electus, the partner gets first shot at U.S. and international distribution rights on all of the studio's content developed for TV, movies, and digital channels.

Follow Zachary Rodgers on Twitter at @zachrodgers.


Posted via web from Randy's Stuff

Monday, June 7, 2010

Want your buisness listing to improve on Google?

David Mihm has done it once again and published another edition of Local Search Ranking Factors.  This year David surveyed 32 local search geeks to get their takes on the top factors for ranking high in Google Maps.  The entire set of results is well worth the time for any business that wants to do well in local search.  For those of you who just want the goods without the verbiage, here are the top factors:

  1. Claiming your Google Place Page/Local Listing
  2. Have a Business Address in the City That is Being Searched
  3. Associate Your Google Place Page with the Proper Categories
  4. Put Your Product/Service Keyword in Your Place Page Business Title
  5. Proximity of Your Address to the Searched City’s Centroid
  6. Product/Service Keywords in your Google Place Pages Description
  7. Associating Photos with your Google Place Page
  8. Associating Local Area Code with your Primary Place Page Phone Number
  9. Associating Place Page with Marginally Related Categories
  10. Location Keyword in Place Pages Business Title
See you in the 7 pack!

Here you go. A simple check list for local businesses to improve their Google listing. Most are rather simple to implement.

Posted via web from Randy's Stuff