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Monday, February 18, 2008

What local folks can learn from

I tell local businesses to watch and learn from the success and flops of national companies when dealing with the web. Here's another flop example. I don't know how many people will have read this story due to the linking nature of the web. But my guess would be in the thousands. Suppose American Airlines would think that $395.00 is a pretty high cost now?

As the world of "web-local" continues to explode, keep in mind the changing cost evaluations change dramatically as well.


Doc Searls Weblog · UnAmerican Airline

What happens when nobody needs a TV? - Lost Remote TV Blog

This link talks about an experience with "tech-savvy" 20-somethings and television viewing. I had a similar experience over the Christmas holidays. My son from USC comes home and begins to tell me about two or three of his favorite TV programs. I'd never heard of them. He said no problem, let's watch them tonight. So with one S-video cable he connects his PC laptop to my HD television. We proceed to watch two hours of programming all downloaded on his laptop. No commercials, good picture quality and I was amazed. I asked him what time these programs come on, he looked at me like I was from Mars. "I have no idea what time these programs air. I've never bothered to find out." For all my friends working in local television I said, "OUCH!"


What happens when nobody needs a TV? - Lost Remote TV Blog

Thursday, February 14, 2008

It’s Official: Business Week Calls Advertising A “Conversation” at ChasNote

I use national advertisers as good (and bad) examples of what should be done in online marketing on a local level. One thing that can be clearly connected from national advertisers is the diminishing effectiveness of traditional media.

Below Business Week has finally caught on. I would argue local businesses can engage in more powerful "conversations" with customers and future customers. Read on and you'll be one-step ahead of your competition.



It’s Official: Business Week Calls Advertising A “Conversation” at ChasNote

Kentucky is not letting bluegrass grow under their online feet

Congrats to our team in Kentucky. John Preston, Nathan Schepman and the entire online group have closed nearly $10,000 in online revenue and are rolling out local search products that are targeted and very valuable to potential advertisers. If you're reading this and do business in Central Kentucky, time to call the Advocate Messenger.

Do you have success stories to share. Post them on the blog or email me and I'll write about them. Whether you are an advertiser or a media property, let's share! We're all learning here.

Small Companies Are Finding a Home on the Web - New York Times

Every week I tell small business owners I meet with that now is the time to jump into web marketing for their local business. It seems the New York Times agrees.


Small Companies Are Finding a Home on the Web - New York Times

Friday, February 1, 2008

BuzzMachine » Blog Archive » Microsoft-Yahoo: The deal of the dinos

BuzzMachine » Blog Archive » Microsoft-Yahoo: The deal of the dinos

After seeing all the financial analysts gush over the prospect of a Microsoft/Yahoo merger, I found this a reasonable assessment of the deal from someone outside the financial world.