I tell local businesses to watch and learn from the success and flops of national companies when dealing with the web. Here's another flop example. I don't know how many people will have read this story due to the linking nature of the web. But my guess would be in the thousands. Suppose American Airlines would think that $395.00 is a pretty high cost now?
As the world of "web-local" continues to explode, keep in mind the changing cost evaluations change dramatically as well.
Doc Searls Weblog · UnAmerican Airline