Dex/RHD Shares Online Advertiser Numbers « Screenwerk
Link above has some interesting figures from a Yellow Page directory sales manager. In the Phoenix market they claim to have 13,000 businesses advertising. That's probably aggressive. But what if you take that number down by 25%? Say they have 9,000+ advertisers. Do you think the local newspaper or television stations in the Phoenix market have 9,000 advertisers? What does that say about your market?