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Tuesday, February 24, 2009

Bailout Bank Blows Millions Partying in L.A. - TMZ.com

I'm a golfer and have participated in a smaller version of the type of event highlighted in the link below. But in today's environment, I'd say the PGA Tour has some sponsorship challenges ahead. Multiple news outlets have picked this story up. CNBC is running this story as I write this post.

Northern Trust is responding with the typical: This is an important part of our worldwide marketing effort. Hmmm, Mercedes, The Beverly Wilshire, Chicago and luxury food are going to be hard to justify as "normal marketing" on the heels of layoffs and bailouts.

Also, it's interesting that TMZ broke this story. Where was the LA Times? And then the Times will wonder why readers find them less relevant.


Bailout Bank Blows Millions Partying in L.A. - TMZ.com

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