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Thursday, April 8, 2010

Media Companies Pay Groupons a Compliment of Imitation

Two media companies in San Diego have decided to get into the deal-a-day business which Groupon has proven to be so successful. According to Local Onliner, The San Diego Union Tribune and the fledgling San Diego News Network are starting their own Groupon-style offerings where subscribers can find one good deal in the area each day. Deep in the story is this fascinating fact: “Roughly eighty percent of (The San Diego Union Tribune’s) advertising prospects have been approached by Groupon or other Deal-a -Day services.” Interesting how this concept is suddenly taking off — ten years after Daily Candy launched.

Related posts:

     
Lasso looking to bring real-time, social web to local ads
 Monday morning links
 IB introduces large new “hover ad” format

What I want to see if their sales model is similar to Groupons. Media companies like 12 month contract commitments, upfront payment, no real sharing of risk. Groupons deal is different. No upfront cash, no time commitment. Under most deals, Groupons just sends participating companies checks (minus commission) and customers.

Posted via web from Randy's Stuff

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