Viewers are spending more time streaming TV programming online and slightly less time watching scheduled broadcast TV, according to a new study from Ericsson ConsumerLab.
Some 38% of respondents to Ericsson’s “TV & Video Consumer Trend Report 2011” reported watching Internet-based on-demand TV more than once per week, while about 80% watch broadcast TV more than once per week.
The study also shows that social media usage has impacted the way we watch TV. More than 40% of the respondents reported using social media on various devices such as smartphones and tablets while watching TV.
“On-demand viewing is increasingly popular, while broadcast viewing has remained as the most common way for people to watch TV,” Ericsson ConsumerLab senior advisor Anders Erlandsson said in a statement. “People want both broadcast and on-demand viewing to be available. TV and video have not been negatively affected by the internet in the same way that print has; we just watch TV in many more ways than we did before.”
Data was collected in the United States, Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the United Kingdom and South Korea. In all, 22 qualitative and 13,000 quantitative interviews were conducted representing almost 400 million consumers.
Canary...meet coal mine.