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Friday, November 9, 2007

MediaPost Publications - Study Reveals Online Strategies for Reaching Vehicle Shoppers - 11/09/2007

MediaPost Publications - Study Reveals Online Strategies for Reaching Vehicle Shoppers - 11/09/2007

Is auto advertising important to you? The article above has a fair amount of ad-speak mumbo-jumbo. But the bottom line is this: Advertising on auto sites is good start, but it's just a start. And the fact of the matter is you're usually paying a premium to be on those sites. Speaking to prospective customers online takes a little creativity and wider selection of online sites. And direct response advertising on your auto sites may not be the best strategy.

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