I wrote a response to Todd Shurz's blog on the Schurz Intranet site. Todd's blog raised the question, "what is a channel?" I argued that our radio and television properties define channel in terms of their station's VHF or FM or AM frequency designation. And that this definition was limiting and ultimately a hindrance to our future business plans. I believe there will be hundreds, if not thousands, of LOCAL "channels" in the near future. Today I came across the linked story below. This is just another "channel" that will exist in our markets. Yes, this channel will be temporary, but the negative effect it will have on our media properties ratings and revenues will be very real. Get ready for more and more of this.
Live Nation and AdBrite in Local Ads Deal « Screenwerk
Friday, May 9, 2008
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