A Cautionary Tale for Old Media
In this week's Business Week is a "Cautionary Tale For Old Media." Interesting read, not really any new information for those of us in the newspaper business. But Knight Ridder, to company at the stories focal point, could be interchanged with any number of newspaper companies. The inside details just provide a more juicy read.
But for those of you reading this that work in a business outside media, why is this relevant? Because the changes forcing your local media companies to reinvent themselves is a reflection of the upheaval caused by the ongoing change readers, viewers and listeners are driving. You know, those folks you refer to a your customers and prospects.