ClickZ: Zillow Crunches User Data to Target Homeowner-Based Ads
Often when I talk with local advertisers I tell them to look at the real estate and auto businesses as a harbinger of what is in the pipeline for their industry. The above link details the ongoing evolution of the real estate advertising landscape. If you doubt your business will not be disrupted by online strategies to the same extent as real estate and auto, keep this in mind: Literally thousands of developers are currently working in offices ranging from home garages to high-rise buildings creating products to change the way we find, shop and buy from local companies. Most will fail, some will succeed. The bottom line is we all need to begin developing our LOCAL online strategies.