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Wednesday, October 17, 2007

A Waste Metric

http://chasnote.com/2007/10/16/nielsen-c3-49-billion-mis-spent-on-tv-ads/

As a former TV sales guy I know this is a little misleading. But what's interesting to me is the waste metric used by online sales guys is much different than that of traditional sales folks. It appears to me to be more client-focused.

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