Friday, October 12, 2007

What We Can Learn

OK, so Google is growing north of 40% annually. When was the last time we saw those kind of numbers in our core product. But that's just rehashing old news. What's more important, I believe, is to learn from what Google is doing. In this latest essay from Terry Heaton, he argues it largely a matter of perspective. If you don't have time to read the essay, this paragraph should grab you:

"Google begins the day with the assumption that people come to the Web, because they're looking for something. We begin the day with the assumption that people are looking for us. In our minds, we are the ones who control growth, because everything has to happen on what we view as our property. In the collective mind of Google, the people who make up the network that is the Web control the growth by their actions, and Google's ad mechanism doesn't care where that takes place. As the network grows, so grows Google. Not so for local media."

As I said, an interesting read.

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